Facebook needs no introduction. Today it boasts over 1.6 billion monthly active users, and if you haven’t extended your marketing efforts onto the platform yet, it begs the question – what on earth are you waiting for?
Well, the good news is that getting started with marketing on Facebook is honestly not that hard – anyone can create a page and start accumulating a following right away. Doing it right, however, will require you to get acquainted with a multitude of tools in order to maximize the efficacy of your efforts. You’ll need to engage with your followers, track your analytics, manage your ad campaigns, and know exactly which content to publish and when.
Thankfully, given Facebook’s popularity, there are hundreds of such tools available to help you kickstart your marketing efforts. Let’s take a look at our favorite 12 of them.
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Source: Elegant Themes