Beginner’s Guide To Influencer Marketing on Instagram

Influencer marketing has become the hot topic on many marketer’s lips, and when you think about the potential, it’s not hard to understand why. With its community of over 400 million active users, including many incredible content creators, Instagram has become a top visual marketing platform for all kinds of businesses—start-ups and huge global brands alike. The latest algorithm update by Instagram, (posts are now shown based on engagement rather than in chronological order) means that paid advertising and influencer marketing have become more important than ever before.

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Source: Shopify