Video allows brands to connect with customers on both a rational and an emotional level. Here’s how to leverage video marketing throughout the purchasing experience from awareness to advocacy.
In this post, Rocket Code’s CEO and Senior Engineer discuss four components of an ecommerce website that should be scrutinized in order to maximize return on investment in a CRO program.
We selected 40 seasoned entrepreneurs and established business owners from our Shopify Success Stories and asked them for their best piece of advice.
Smart email marketing not only drives revenue but can greatly enhance the ecommerce customer experience. This email marketing guide will provide you with insights and ideas to fuel your business.
Being a mother and an entrepreneur doesn’t have to be compartmentalized into separate things. Moms everywhere are making it happen, simultaneously nurturing small businesses and small humans.
In this post, we’re going to tell you why you must implement a popup for your store, the pros and cons of having a popup and the best practices to get it most from it.
On this podcast, you’ll learn from an entrepreneur who successfully raised nearly $400,000 through crowdfunding and why he thinks established brands should not use crowdfunding.
In this post, we will share 8 marketing tactics that you can implement immediately, with an app for each one, from automated email marketing campaigns to implementing a referral marketing effortlessly.
Things are getting exciting but launching an ecommerce business can be stressful. So we’ve put together a 10-point launch countdown to prepare your business for a successful launch to the world.
Building an audience around your business by creating, curating and sharing great content is important! We’ve assembled seven awesome resources that take the guesswork out of finding “great content”.