Your store’s offense is its acquisition efforts. Acquisition is the tools and tactics you use to get more visitors and buyers. On the flip side there is your marketing defense, otherwise know as retention. Retention is the tools and tactics you use to get an existing customer to buy from you again, and more frequently.
The best ecommerce marketing strategies incorporate the right balance of both acquisition (offense) and retention (defence). The right balance depends on the makeup of your store.
In this post we will look at how to create winning strategy for your store.
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