Advertisers on Facebook have access to over 1,300 targeting options, 15 types of campaigns, and over 1.59B users. It’s no wonder Facebook’s advertising platform is used by businesses of all sizes—from small mom and pop shops to Fortune 100 companies.
While having access to a massive variety of advertising options can be a marketer’s dream come true, it can also make getting started a daunting task. If you’re feeling overwhelmed, check out the following six types of Facebook ads see how you can apply them to your own business.
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