In this podcast, you’ll learn from Marshall Haas, the CEO of Need/Want, a store that sells a variety of unique products that you can’t help but want. Find out how Need/Want built a $2.5 million portfolio of single-product stores using the power of positioning.
In this episode, you’ll learn:
- How they came up with and tested their positioning using Facebook ads.
- Why you should meet with manufacturers in person.
- The pros and cons of being completely transparent with your business’s numbers.
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