You need to spend money to make money. That’s the mindset of growth-oriented marketing. But what many entrepreneurs learn is that this investment can take on less conventional forms that turn out to be a smarter way of spending those marketing dollars. For Frank Rabinovitch of Impact Mouthguard that meant giving away some of his custom mouthguards to generate buzz and educate consumers. In fact, these giveaways proved so effective the company wants to give away over 500 more this year. Learn more on this episode of Shopify Masters.
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