How to Sell Slip-ons Online with Blu Kicks

Learn How Will Leonard and his mother Victoria started Blu Kicks

Part of Interview:

Will Leonard and his mother Victoria started the Blu Kicks brand with the simple idea of creating a better travel and vacation shoe. Inspired by the fish they encountered on a family trip to Hawaii, Will and Victoria began producing an ocean themed line of colourful slip ons that featured original fish artwork and cool laid back designs. The Blu Kicks collection has now grown to include loafers and chukkas that retain the casual, classic style of the original sneakers, while giving them a line of products that they can now sell year round.

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Source: IndieBrandBuilder