Today’s customer journey is long, complex and involves a lot of consumption of various types of content through digital channels. This makes video the perfect medium for engaging potential customers. Why?
- Website visitors are 64% – 85% more likely to buy a product online after watching a video.
- The chances getting a page one listing on Google increase 53 times with video.
- Using video on a landing page can increase conversion by up to 86%.
- On average, sites with video content get an extra two minutes of dwell time compared to sites that don’t.
- Video allows brands to connect with customers on both a rational and an emotional level.
So showing is better than telling. And video content is one of the best ways to show your products off and create demand for them. But the customer journey is complicated.
Here’s how to leverage video marketing throughout the purchasing experience from awareness to advocacy.
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