Some of the most innovative products offer effective solutions to the oldest problems around. And the more consumers can relate to those problems, the “stickier” a product idea is. That was the secret behind the success of Smart Nora, a cool new solution to one of life’s most common nightly annoyances: Snoring. Hear how Behrouz Hariri took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000, and just broke $1 million in total after pre-selling Smart Nora on their Shopify store.
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